Looking to brighten up your kids’ wardrobes this year? If you can tear them out of the Frozen costumes, this Muddy-Award-winning local brand is your one-stop-shop for stylish little ones.

If, like me, you still have control over what your little tykes wear (Spiderman and Elsa costumes aside) then you’ll want to hot-foot it over to the Muddy-Award-winning Mr Wolf Kids in Leigh-on-Sea. Not only is it easy on the eye – think popping prints and snazzy colours – it’s also easy on the purse strings. Oh, and did we mention it’s ethical, too?

Founded by childrenswear designer and mum-of-two, Alex, this bespoke brand brings all the fun without the waste of other mass-produced retailers. Each collection is seasonless and made to order, which means there’s never an excess of leftover clothes. Even some of the accessories are made from the ‘off-cuts’ to help keep waste to a minimum. Cue the cutest little baby sunnies you ever did see!

From jungle-inspired rompers to statement logo tees, these threads were definitely made with the ‘wild child’ in mind. And I don’t just mean the wild creatures that emerge at teatime, usually around 5pm.

Just one question, though – do they come in my size?!